Seattle Center
Dynamic logo system for Seattle’s beloved city center
The Seattle Center is a park in the downtown area of the city. The center is home to a number of attractions from the world famous Space Needle, to the Science Fiction Hall of Fame. Its a wonderful place that hosts a number of events throughout the year and is frequented by locals and tourists alike. The main issue is that each of the businesses and attractions bear a different logo and completely different color schemes, and this makes the whole area seem disjointed. With a dynamic logo system, each could retail its individuality, but still work together as a whole to create a feeling of a real, cohesive city center.
The concept it that each logo is created by one continuously twisting line that connects the name of the attraction with the name “Seattle Center” to bring the two together, and the colors and icons in each logo are representative of what you can find there.